The Ministry of Culture (MoC) invites media industry representatives to a seminar on October 3rd, “Media Innovations in the Digital Age,” where media will share their experience implementing the European Union Recovery and Resilience Facility measure “Modernization of Media Industry Enterprise Processes,”* as well as discuss more broadly the future of professional media in the age of artificial intelligence.
The seminar will take place on Friday, October 3rd, at 11:30 a.m. at the Latvian Academy of Culture Film School Pavilion (Miera Street 58a, Riga).
In the first part of the seminar, media companies will share their experiences and insights on how the Recovery and Resilience Facility's investments help modernize business processes and develop accessible and convenient services for the public, while the second part of the event will include a discussion on the future of professional media in the age of artificial intelligence.
The program for the modernization and digitalization of media industry companies provides support for the development of technological solutions for media modernization and digitalization, acceleration of production processes of companies, as well as the creation of IT tools that improve the accessibility of media content and data analysis on their audience habits.
The total funding of the program “Modernizing processes in media industry companies” is 11.1 million euros; support measures are planned to be implemented until June 30, 2026.
*- “European Union Recovery and Resilience Facility plan 2.2. reform and investment axis “Digital transformation and innovation of companies” 2.2.1.5.i. investment “Promoting digital transformation of media industry companies" program "Process modernization of media industry companies."
About the Recovery and Resilience Facility:
The EU Recovery and Resilience Facility is a centrally managed budget programme of the European Commission, established in addition to the EU multiannual budget for the 2021-2027 programming period. The aim of the programme is to support reforms and investments related to the transition to a green and digital economy, as well as to mitigate the social and economic impact of the crisis. The Recovery and Resilience Facility is expected to invest EUR 1.97 billion in the Latvian economy by the end of 2026, implementing reforms and making investments in all six areas of the Recovery and Resilience Facility: Climate and Energy (including REPowerEU), Digital Transformation, Reducing Inequality, Economic Transformation, Health and Rule of Law).
The Recovery and Resilience Facility reforms and investments in Latvia are financed from the budget of the European Commission Recovery and Resilience Facility, with co-financing from the state budget.
Additional information:
Lita Kokale
Head of the Public Relations Division, Ministry of Culture
(+ 371) 26469946
Lita.Kokale@km.gov.lv
(Translated with the help of DeepL Translate)
