Printpoint is a large-format printing company that has specialised in the production of advertising materials, interior solutions, and event branding for the past 12 years. The company serves advertising agencies and their clients across the Baltic States, delivering printing solutions for shopping centres, retail chains, sporting events, and a wide range of brand marketing campaigns. According to the company's CEO, Juris Abatnieks, success in the industry depends on the ability to deliver high-volume and technically complex orders within very short deadlines.
To strengthen its competitiveness and improve production efficiency, Printpoint has taken advantage of the digitalisation support programme offered by the Investment and Development Agency of Latvia (LIAA). Through the programme, the company acquired an automated cutting machine that has significantly reduced manual labour and enabled a relatively small team to complete substantially larger workloads in less time.
"Many companies with a similar turnover employ far more people. Thanks to carefully selected equipment, our smaller team is able to achieve the same results," says Juris Abatnieks.
The company estimates that certain production processes which previously required around 30 minutes of manual work can now be completed in just 5–10 minutes.
Abatnieks admits that, at first, participation in government support programmes appeared daunting because of the perceived administrative burden. However, the actual experience proved to be far more positive.
"Of course, bureaucracy always seems intimidating at first, but most of the requirements had a logical justification. Once the project was underway, communication was fast, straightforward, and easy to understand," he explains.
For its first project supported by public funding, the company decided to engage an external consultant with expertise in finance and project preparation. For a small business operating at a very intensive pace, this provided additional confidence during its first experience with government support instruments.
"As a small company, our day-to-day workload is extremely demanding, so we felt that trying to manage everything ourselves might have left the project unfinished. That's why I relied on trusted contacts and brought in a consultant who helped prepare the documentation and coordinate the entire process," says Abatnieks.
At the same time, he emphasises that the overall process was not overly complicated, and the positive experience has encouraged the company to continue working with LIAA in the future.
Printpoint is currently preparing its next digitalisation project—the implementation of an integrated business management and order processing system. The new solution will enable the company to manage quotations, production workflows, and document circulation even more efficiently.
This publication has been produced with the financial support of the Recovery and Resilience Facility project "Digital Services Platform for Business Development". The sole responsibility for the content of this publication lies with the author. The views expressed do not necessarily reflect the official position of the European Union or the European Commission.
