Social entrepreneurs acquire storytelling skills to strengthen their brands

As part of the Social Entrepreneurship Week, a practical workshop “How to Use Storytelling for Brand Positioning” was organised for social entrepreneurs on 14 October, led by lecturer Olga Kazaka.

The representatives of social enterprises who participated in the workshop highly appreciated the relevance of the topic in today’s digital era. They noted that it helped them reflect on how to enhance their brand visibility by applying the principles of storytelling.

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